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“The first time that Beside answered the call — not just answered my call, but actually created an appointment on my calendar, my wife and I were literally looking at each other saying, ‘What just happened?'”
About the Business
Joey Youssef is the founder and operator of NY Auto Broker.
After more than 20 years in automotive sales, management, and operations, Joey launched NY Auto Broker to fix what he saw as a broken system.
Traditional dealerships, in his view, were opaque, inefficient, and stressful for both consumers and sales professionals. Customers didn’t understand pricing, leasing, or finance structures — and were punished for that confusion. Salespeople traded time for money, burned out on commissions, and lacked systems.
NY Auto Broker was built around a different model: education, transparency, and advocacy. Joey doesn’t sell cars the traditional way — he guides people through smart leasing and purchasing decisions, separates sourcing from pressure, and acts as the client’s advocate.
The Challenge
Running a solo brokerage means everything lands on one person.
Joey describes the reality clearly: marketing, customer calls, follow-ups, scheduling, deliveries — all on him. And calls don’t arrive one at a time.
“When one person calls, what happens when the second, third, or fourth call comes in?”
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Before Beside, NY Auto Broker received 40–60 inbound calls per week, which translated into 20–25 hours a week just answering phones. Many of those conversations were low intent, repetitive, or poorly timed.
Answering every call meant constant interruptions. Missing a call meant missing a real opportunity — or spending time later chasing vague leads. The chaos made it hard to protect focus, plan the day, or operate like a scalable business.
The Switch
Joey discovered Beside through an ad that immediately stood out: an AI receptionist answering calls fluidly, naturally, and confidently.
What caught his attention wasn’t the novelty — it was leverage.
Once Beside was live, the impact was immediate. For the first time, calls were not just answered — they were qualified.
“Beside was the first to really solve half the load by taking inbound calls.”
The Moment It Clicked
The first time Beside answered an inbound call, something unexpected happened.
Not only was the call handled — a real, high-intent appointment was booked directly onto Joey’s calendar.
That was the shift. Joey no longer had to act like an employee of his own company, doing the “nitty gritty.” Beside filtered noise and surfaced only what mattered.
“That wasn’t someone wasting time. That was someone who needed a car and was ready to move.”
How a Day Feels Now
Joey starts his day by looking at his calendar — now filled with high-intent appointments only. He blocks time deliberately for deliveries and customer experience.
While he’s with a client, with his wife, or simply offline, Beside keeps working.
Inbound calls are answered. Conversations are handled consistently. Appointments are scheduled without interruption. At the end of the day, Joey receives a daily recap — a clear snapshot of everything that happened.
“It’s like completion for the day. I can go to sleep easily because I know exactly what happened.”
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What Changed
With Beside handling inbound calls, Joey experiences far fewer interruptions throughout the day. The constant context-switching is gone, and his focus stays intact. He now speaks to fewer people overall—but they’re the right people. As he puts it, he’s not getting fewer leads, just fewer unnecessary conversations.
By offloading 40 to 60 calls per week to Beside, Joey saves an estimated 20 to 25 hours every week. Just as importantly, every caller receives the same professional, calm, high-quality experience, regardless of timing or call volume. The result is greater consistency at scale—and real mental clarity. No more end-of-day chaos, no forgotten follow-ups. Every interaction is captured, summarized, and ready when he needs it.
“I’m not getting fewer leads. I’m having fewer unnecessary conversations.”
Why the AI Receptionist Matters
Joey treats his AI receptionist like a real front desk, because first impressions matter. In his business, the receptionist isn’t a low-value role — it’s the first real interaction people have with the brand. That’s why he went as far as naming his AI receptionist Jovi, making it feel less like a tool and more like a genuine extension of his business.
“She’s intelligent. She knows what she’s talking about. Her mission is either to book an appointment or not — but always professionally.”
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Beside doesn’t replace relationships. It protects them by removing friction.
Working on the Business, Not Inside It
The deeper impact is structural.
Beside allows Joey to operate as an owner — not an operator stuck in reactive tasks. AI becomes the layer that turns experience into systems, and systems into scale.
Joey sees AI as protection:
- Protection of focus
- Protection of consistency
- Protection of knowledge
It’s how NY Auto Broker grows without chaos.
At a Glance
- Business: NY Auto Broker – automotive brokerage
- Founder: Joey Youssef
- Inbound volume: 40–60 calls per week
- Time saved: ~20–25 hours weekly
- Key features used: AI call answering, appointment scheduling, daily recap, summaries
- Impact: Fewer interruptions, higher-quality leads, protected focus, scalable operations