“When my hands are busy with a client, I can’t pick up right away. Beside takes the call, asks questions, and I call back when I’m free.”
About the Business
Tyna is a self-employed nail technician offering Russian gel manicures and pedicures. She primarily does mobile services, and she also works another job in a physical therapy office, where she often cannot take calls.
The Challenge
Tyna’s work is hands-on by nature. When she’s with a client, her hands are busy, and stepping away to answer the phone isn’t an option. At the same time, making her number public—especially through advertising—created a second, more serious problem: spam and scam calls.
Once she started running Google and Instagram ads, the volume increased quickly. Her phone began filling with scam calls, forcing her to spend the first few seconds of every conversation figuring out whether a caller was real, what they wanted, and how to steer the discussion. That constant decision-making added unnecessary mental load on top of an already demanding job.
Unlike some businesses, interruptions here have an immediate cost. Stopping mid-service breaks concentration, disrupts the client experience, and can feel unprofessional. For Tyna, missed calls and unwanted calls weren’t just an inconvenience—they directly affected the quality of her work.
The Switch
Tyna moved the number shown in ads to her Beside number so scam calls wouldn’t hit her personal line directly.
“The best thing I loved is she’s handling those scam calls, scammers can’t go through to me.”

Beside also gave her a calmer “front door” for real prospects. She even noted the AI sounds more confident than she feels in the first moments of a call — which matters when you’re trying to quickly qualify a new client.
The Transformation and Impact
When Tyna is mid-service, Beside acts as a buffer—handling the initial interaction, collecting context, and holding the thread until she’s free to respond. At the same time, it absorbs a large share of unwanted calls when ads are running, shielding her from spam and protecting both her time and attention.
How a day feels now
Tyna’s schedule is flexible and varies day to day. She starts when she has clients and finishes when she doesn’t. When she’s booked and her hands are busy, she can’t interrupt the appointment to manage every inbound call.
With Beside, she can keep the service moving, then review and follow up later when she has a gap.
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What this changed
- Fewer direct interruptions while she’s with a client
- Scam call protection when her number is visible through ads
- Less pressure in the first 5 seconds of a new call (Beside handles initial qualification)
- Basic recall & organization via summaries and to-dos when calls do come in
The Human Story
Tyna’s job is a pure example of “hands busy = phone can’t win.” Beside matters here not because it magically grows revenue overnight, but because it protects her ability to stay present with the client in front of her — while still not letting new inquiries disappear into missed calls or scams.
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At a Glance
- Business: Self-employed nail tech (Russian gel manicure/pedicure)
- Team: Solo
- Inbound: Variable; spikes when ads are running; heavy scam volume reported
- Setup: Uses Beside number for ads to shield her personal line
- Impact: Better call coverage while hands are busy; strong scam filtering; lighter cognitive load
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