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“Beside isn’t just a tool — it’s a system, one that can be leveraged to close more deals with fewer resources.”
About the Business
Peace of Mind Realty is a boutique real estate company based in Brooklyn, operating since 2007. The firm works primarily with small property owners and handles residential sales and rentals, including condos and co-ops, with a team of 10 agents.
Scarla, the broker leading the team, described their positioning clearly. Peace of Mind is built around a hand-holding approach, especially for clients navigating complicated and emotionally charged situations like estate sales and probate.
“One of our niches is estate sales. We offer that hand-holding approach. We try to minimize stress as much as we can.”
The Challenge
In NYC real estate, phone calls are not optional—they are the market.
Scarla fields between 20 and 25 calls per day, with volume increasing significantly on weekends and during open houses for high-demand listings. These calls are often urgent, context-heavy, and time-sensitive.
The challenge isn’t just call volume—it’s the mix of urgency and uncertainty. When prospective clients hit voicemail, many don’t leave a message; they simply move on to the next agent.
In real estate, call handling is further complicated by compliance and safety concerns. Conversations can carry legal implications, and misunderstandings about what was said can quickly become liabilities. Recorded and transcribed calls add a critical layer of clarity and protection. At the same time, Scarla needs clear boundaries between her personal line and unknown callers. Beside acts as a gatekeeper, protecting her time and personal safety while keeping the business accessible.
“It’s the gatekeeper to my time.”
The Switch
Scarla first heard about Beside through a video on Facebook at a moment when her voicemail was full and call volume felt overwhelming. She decided to test it for a month, and quickly saw enough value to roll it out more broadly. Before fully committing, she deliberately stress-tested the system by having people she knew call in with different scenarios, making sure it could be trusted in real-world conditions.
“My voicemail was full. I tried it out at first for about a month and really liked it.”
The Transformation and Impact
Beside became the front-end intake layer for Peace of Mind Realty’s public-facing business lines. The Beside number now appears across major listing platforms and real estate portals.
This shift changed the workflow in two important ways. Instead of returning calls without context, Scarla now receives transcripts and can review the property in advance, allowing conversations to start with clarity rather than scrambling. At the same time, inbound calls have become a valuable training resource—real conversations are reused to coach agents, refine sales approaches, and improve consistency across the team.
“I use some of the conversations as trainings for agents sales strategies to close more deals.”
Results
Scarla saw clear, measurable impact: roughly three hours saved each week and an estimated 15% growth driven by fewer missed calls and more effective follow-up. While NYC real estate is inherently stressful, Beside removed a specific source of pressure—phone stress—allowing her to stay focused without the constant anxiety of missing important calls.
“It saves me about three hours a week—we’ve had about fifteen percent growth because we’re not missing any calls.”
How a Day Feels Now
Scarla’s days are tightly structured. Mornings are dedicated to follow-up and planning, while afternoons are spent in the field—open houses, client appointments, transaction troubleshooting, coaching agents, reviewing listing performance, and coordinating marketing. Calls come in constantly throughout the day.
Instead of being pulled into unpredictable interruptions, Beside captures the reason for each call, provides a transcript, and lets Scarla decide what truly deserves her attention.
“I can read the transcript really quickly, make a split-second decision, and allocate my time better.”
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At the end of the day, the daily recap helps her close loops instead of wondering what she missed.
“It gives me a way to end the day, keeping track and seeing all the conversations.”
What This Changed
- Fewer lost leads from missed calls
- Better callbacks with full context
- Compliance protection through recorded conversations
- Agent training using real call data
- Stronger personal safety and boundaries
- More control over time and attention
Personalizing Beside for a Real Estate Workflow
Scarla’s ideal workflow is highly specific.
- Transcripts and summaries to understand intent immediately
- Daily recap to ensure nothing slips
- Call separation between public Beside number and personal line
- Scheduling windows that route calls to voicemail after hours
She also pointed to two improvements that could strengthen her workflow even further. Call categorization by listing or address would make it easier to group conversations by property, simplifying pricing changes and follow-up campaigns. Automated reminders and push notifications would add another layer of structure, helping ensure appointments and proactive follow-ups never slip through the cracks.
Working on the Business, Not Only in It
Scarla framed it clearly. Businesses that grow don’t just buy tools — they build systems. Beside is part of the system that allows the brokerage to close more deals with fewer resources by making intake reliable.
“For any business to grow, it has to embrace technology. It’s part of your systems.”
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Underneath that system is the same mission Peace of Mind has had since 2007: helping clients navigate complex, high-stakes property decisions without adding unnecessary stress.
At a Glance
- Business: Peace of Mind Realty
- Team: 10 agents
- Inbound: Approximately 20–25 calls per day (higher on weekends and open houses)
- Core use: Transcripts and recordings for context, compliance, and training; daily recap
- Impact: Around 15 percent growth, 3 hours saved per week, reduced phone stress, stronger boundaries and safety
- Next: Call categorization by listing or address; appointment reminders and push notifications