"In this business, the person who calls back first, with the right information, wins."

About the Business

Faby B. is the founder of FabySmiles, a specialized recruitment and matchmaking agency for dentistry, aesthetics, and medical practices. The business focuses on permanent and long-term placements, culture fit, and strategic hiring.

Before launching FabySmiles in January 2025, Faby spent 17 years inside the dental industry, not as a clinician, but in the administrative and operational roles that keep a practice running. She saw firsthand how a well-staffed office performs, and how quickly things unravel when the right people aren't in the right seats.

She also saw the gap. Hiring in dentistry, aesthetics, and medicine was largely transactional. Volume over fit. Speed over strategy. Faby built FabySmiles around the opposite approach: intentional placements, genuine alignment, and the kind of hire a practice is still grateful for two years later.

The Challenge

Recruitment is a two-sided communication business. A practice manager calls the same morning a candidate calls. Often both are calling while Faby is already on another line. Each of those calls matters equally, and any one of them could be the next placement.

On a typical morning at FabySmiles, 10 or more inbound calls come in before noon. Practices with open roles. Candidates ready to move. Clients checking in across time zones.

Before Beside, that meant either interrupting one conversation to take another, or accepting that some callers would hit voicemail and move on to the next agency. Neither was acceptable.

The Switch

Faby came to Beside early. She didn't wait for a missed placement or a crisis. In the first weeks of building FabySmiles, she went looking for tools that could keep up with the business she wanted to build.

"I was on ChatGPT looking for an app for a new business."

She then checked YouTube and compared options on Google. She tested a few. Beside fit. She signed up, turned it on, and has used it every single day since.

The Transformation and Impact

Beside changed how FabySmiles handles incoming volume. Instead of forcing Faby to choose between the call in front of her and the next one ringing through, Beside steps in when she's busy. Every inbound is received. Every conversation is captured. Faby follows up later with full context.

That continuity is what keeps placements moving.

"Every caller is received, every conversation is captured, and I can follow up with full context."

How a day feels now

A typical day at FabySmiles starts before 9am with a wave of calls. Practice managers checking on candidates. Hygienists and assistants checking on roles. Clients across time zones reaching out as they start their own mornings.

Faby is often already on a call when the next one rings. With Beside, that's no longer a problem. She stays fully present in the conversation she's in, and Beside takes the next one. By the time she's free, every inbound has a clean record waiting: who called, which practice, what they need, how urgent.

She follows up fast, with full context.

What this changed

  • No more voicemail losses: practices and candidates always reach a real interaction, even when Faby is on another call.
  • Faster, smarter follow-up: every conversation has a clean record, so Faby knows exactly who said what before she calls back.
  • Communication continuity across time zones: international clients stay in the loop without Faby being on 24/7.
  • Full presence in every call: no more splitting attention between the conversation in front of her and the phone ringing in the background.

How Faby Personalized Beside

Faby connected Beside to FabySmiles so the assistant understands the business context and can represent it properly when she's unavailable. The setup was straightforward and worked from the start. A year in, it runs in the background.

"That's exactly what good infrastructure feels like."

The Human Story

Faby spent 17 years inside other people's practices before building her own. She knew the operational reality from the inside, and she knew that hiring, done well, depends on relationships and responsiveness. A missed call isn't just a missed call. It's a missed connection with a candidate, a practice, or a placement that won't happen.

Beside is what keeps her reachable without keeping her on the phone all day.

"Beside is my secret in capturing calls. I believe in 24-hour connection with my clients and candidates."

At a Glance

  • Business: Specialized recruitment and matchmaking agency for dentistry, aesthetics, and medical practices (New York City)
  • Founder: Faby — 17 years in dentistry, launched FabySmiles in January 2025
  • Volume: 10+ inbound calls before noon on a typical morning
  • Before: Practices, candidates, and clients across time zones competing for the same line
  • Setup: Beside connected to FabySmiles for context-aware call handling
  • Impact: Every inbound captured, clean records for every call, communication continuity across time zones